Shabal Goel, Vice President at Avalon Consulting, shared his views on how companies can navigate ongoing geopolitical uncertainty and rising cost pressures, in an article published by moneycontrol.
He highlighted that agility is essential for businesses to remain competitive, with key priorities including rationalising low-margin SKUs, optimising supply chains, accelerating digitisation, and diversifying raw material sourcing. He also noted that FMCG companies may reduce product grammage to offset higher logistics costs while maintaining key price points, whereas the paints sector is likely to witness faster price increases due to rising costs of crude oil derivatives.



