In the last few weeks, we have seen social media response to online criticism by two popular companies – Titan and Byju’s. While the response of one company helped strengthen the brand, the response of the other may have led to erosion of brand equity.

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Industry pundits and analysts may have been declaring the age of on-demand video streaming for a while now. But it took a pandemic for the age to truly arrive.

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In this article, the Author offers a framework for firms to prioritize areas for hiring Consultants

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Companies Start to Think Remote Work Isn’t So Great After All” reports the Wall Street Journal. What should companies do to make it work?

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In this article, the author highlights the importance of, and potential for “place of origin” branding in agricultural and food products, and argues that a focused Government initiative is required for India to tap its potential. (more…)

We eat for nutrition, but we also eat for taste. Since we eat so often, our taste buds tire of the same stimuli quickly - they crave variety and we don’t mind paying a premium for a great gastronomic experience.

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