Santosh Sreedhar, Partner at Avalon Consulting, shares his insights in Mint on the changing dynamics of India’s beverage industry, where evolving consumer preferences, health-conscious choices, and digital commerce are reshaping growth opportunities. The article explores how companies are expanding beyond traditional carbonated drinks by leveraging innovation, diversified product portfolios, and emerging retail channels.
The analysis highlights the strategic importance of quick commerce, changing consumption patterns, and well-timed product launches in building sustainable competitive advantage. As the FMCG landscape continues to evolve, these insights offer valuable perspectives for business leaders seeking to identify new growth opportunities and adapt to shifting market dynamics.
