Santosh Sreedhar, Partner at Avalon Consulting, shares his perspective in an article published by Financial Express on the evolving regulatory landscape surrounding sugar and caffeine disclosures in the beverage industry, and why proactive transparency is becoming a strategic imperative for brands. As consumer awareness grows and global regulations tighten, businesses have an opportunity to strengthen trust by embracing clearer product communication and developing healthier product alternatives.
The article explores how transparent labelling, responsible marketing, and innovation can help companies stay ahead of regulatory expectations while enhancing brand credibility. These insights are particularly relevant for business leaders seeking to balance compliance, consumer trust, and long-term competitive advantage in an increasingly health-conscious market.
