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Whither customer loyalty and loyalty programs

By Avalon ConsultingSeptember 18, 2014April 24th, 2023No Comments

Raj Nair, Chairman Avalon Consulting shares his views on how the customer loyalty programs need to change with the changing retail dynamics; as we are no more in the world where the asymmetry of information favored the seller. The digital customer is increasingly becoming aware of the product prices and offerings faster than the store sales persons themselves.

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Source – Business World