Santosh Sreedhar, Partner at Avalon Consulting, shared his views with “Financial Express” on the evolving Indian skincare market and the structural shifts driving its next phase of growth.
Once largely centred on fairness and cold creams, the category is expanding rapidly as consumers increasingly seek specialised solutions for concerns such as acne, pigmentation and ageing.
With the skincare market expected to grow at 14–18% annually, premiumisation and specialised product offerings are creating significant opportunities for brands. Larger companies are increasingly recognising the potential of successful niche brands and leveraging acquisitions and distribution strength to accelerate their growth. These developments highlight the growing strategic importance of the skincare sector for business leaders and investors.
