Santosh Sreedhar, Partner at Avalon Consulting, examines how gut health is emerging as a potential new frontier for India’s consumer brands in an article published in Mint. The article explores the growing consumer focus on nutrition and wellness, and the opportunity for brands to build differentiated propositions around gut health alongside established platforms such as protein, fibre, low sugar and healthy snacking. It offers a nuanced perspective on the category’s potential, adoption trajectory and strategic relevance for the food and consumer industry. As consumer preferences continue to evolve, understanding emerging health-led propositions will be critical for brands seeking sustainable growth and differentiation.
