Ayush Patodia, Associate Vice President, and Jatin Dang, Consultant at Avalon Consulting, shared their views on Decoding the Microdrama Industry: Stories May Have Shrunk, but Their Reach Has Grown, which was published in MediaBrief.
They highlighted how microdramas short, mobile-first storytelling formats are rapidly gaining traction by aligning with changing consumer attention spans and platform-driven consumption habits. The article explores how this format is expanding reach, opening new monetisation avenues, and reshaping content strategies for creators and brands in India’s digital media ecosystem.
