Premchand Chandrasekharan, Partner at Avalon Consulting shared his insights on “Rising Trend of Subscribers in Rural India”, published in Business Line He pointed that rural areas often lack accessible entertainment options like malls and cinemas and OTT platforms on mobile devices offer local language content, which might be more appealing than mainstream content in nearby towns. He also mentioned that mobile entertainment can be shared within rural family units, creating a unique experience compared to urban areas.
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