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Premchand Chandrasekharan, Partner and Ayush Patodia, Senior consultant of Avalon Consulting authored an opinion article “Adding Indian Spices to Russian Vodka – Opportunities For India” published in Business World.

They share their views on how Indian companies can make the best use of the niche opportunity created in Russian market amid heightened geopolitical tensions between western countries and Russia, due to Russia – Ukraine war.

For the plethora of opportunities that have opened in Russian market across sectors, they opine that governments and private firms both have an equally important role to play to make the best use of them.

They also acknowledge the risks of sanctions and global backlash and advises a structured approach to formulate a specific strategy and business plan to address the opportunities.

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