4th International Conference on Soaps, Detergents & Cosmetics

Goa: Historically, the focus of Indian CPG industry has been on reducing cost. However, with a rapidly evolving market defined by ever changing consumer aspirations and preferences, companies are increasing facing a “refocus” or “perish” situation. This presentation made by Mr. K. A. Ramakrishnan (Director, Avalon Consulting), at the IHPCIA conference reveals the secret and the 3 I’s that could help companies realign themselves to tap this emerging opportunity.

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