“In the last few years, organised retail in India has impacted the way consumers are buying their grocery products. Even though the share of organised retail in grocery may be in single digit percentages, the experience is changing shopping behaviour and expectations. This is forcing FMCG companies especially in the Home and Personal Care segment to change the way they are managing their product offering.
This has implications on the suppliers to this industry as well – requiring them to modify their business practices and adapt to the changing scenario. Avalon Consulting have identified seven influences that modern retail has on the Home and Personal Care segment, and the resulting implications on the ingredient suppliers to this industry. Suppliers would gain to take cognisance of these changes and take proactive measures to take advantage of the opportunities and get ahead of competition…”