Balaji Krishnan is an academic veteran, and Vice-Provost of International Affairs at The University of Memphis, responsible for strategizing international student recruitment and enhancing their educational experience. With over 25 years of experience in marketing research, consulting, and marketing education, Balaji has also worked as a consultant to several small businesses and multinationals in India and the US. Learn more about his journey from Project Manager at Avalon Consulting to teaching MBA and Doctoral programs.