Santosh Sreedhar, Partner at Avalon Consulting, shared his perspectives on subdued festive-season sales and mounting household spending pressures in an article published by Moneycontrol, titled “Festive FMCG Sales Off to a Slow Start as Inflation Squeezes Household Spending.”
The article highlights how inflation, pressure on real income growth and a weak crop year are dampening FMCG demand, particularly in smaller towns and rural markets. Sreedhar also points to the risk of inventory build-up, especially for newer brands with limited trade-channel traction, as retailers navigate seasonal stock liquidation. These trends underscore the importance of demand forecasting, disciplined distribution and inventory management for FMCG companies seeking sustainable growth amid uncertain consumption patterns.
