Santosh Sreedhar, Partner at Avalon Consulting, shared his perspectives with moneycontrol.com how FMCG companies are rethinking seasonal brands as changing weather patterns and evolving consumer needs reshape demand.
The shift towards year-round consumption is driving companies to extend established brands into adjacent categories and new usage occasions, while leveraging existing consumer recall and distribution. This approach can help reduce dependence on short seasonal windows and create more resilient, sustainable growth opportunities. The evolving trend offers important insights for FMCG leaders navigating changing consumer behaviour and seeking to build stronger, future-ready portfolios.
