Santosh Sreedhar, Partner at Avalon Consulting, shared his perspectives with moneycontrol.com on how Indian baby diaper brands are looking to challenge the dominance of established multinational players.
He highlighted that high unit prices remain a key barrier to wider adoption, while the larger growth opportunity lies in expanding usage among existing consumers as incomes rise. He also noted that building a strong offline retail presence will be critical for domestic brands looking to scale beyond e-commerce and quick commerce.
