Santosh Sreedhar, Partner at Avalon Consulting, shares his perspective in an article published by “The Financial Express” on how quick commerce players are expanding into premium food and grocery sub-brands in their pursuit of sustainable profitability.
The article examines the evolving premiumisation opportunity and how higher-value product baskets can strengthen unit economics and create new avenues for growth.
As consumer preferences shift and quick commerce platforms look beyond convenience-led transactions, premium offerings are emerging as an important strategic lever. For business leaders, understanding the balance between premiumisation, customer value, basket expansion, and profitability will be critical to navigating the next phase of growth in the rapidly evolving commerce landscape.
