Subhabrata Sengupta, Partner at Avalon Consulting, examines the growing consumer backlash around E20 fuel and the challenges emerging alongside India’s transition towards higher ethanol blending, in an article published by ET Auto.
The article explores how concerns around vehicle compatibility, fuel availability and consumer confidence are shaping the response to E20 adoption, while highlighting the potential role of wider E0 availability in easing the transition. The analysis offers a balanced perspective on the interplay between policy, consumer sentiment and industry readiness. As India advances its energy transition, understanding these dynamics will be important for businesses navigating regulatory change and evolving consumer expectations.
