Santosh Sreedhar, Partner at Avalon Consulting, explores how legacy brands can sustain relevance by modernizing their product portfolios, refreshing brand perception, and enhancing consumer experience, published in Financial Express.
The article examines how established brands can balance heritage with innovation to address evolving consumer expectations and changing market dynamics. It highlights practical strategies for driving long-term growth through thoughtful portfolio evolution, stronger brand positioning, and differentiated customer engagement. As businesses navigate increasingly competitive markets, these insights offer valuable perspectives for leaders seeking to future-proof iconic brands while preserving their core identity.
