Premchand Chandrasekharan, Partner at Avalon Consulting, shared his perspectives on the impact of the ongoing West Asia conflict on India’s lubricants industry in an article published by The Hindu.
The article examines how geopolitical developments are driving cost volatility across the lubricants value chain through rising crude oil, base oil, freight, and currency costs. It highlights the importance of a calibrated pricing strategy, enabling businesses to balance margin protection with customer expectations while strengthening resilience in an increasingly uncertain operating environment.
