Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Indian Beverage Industry’s Next Big Bet: Health, Hydration, and Homegrown Flavours, which was published in Financial Express.
He highlighted that new entrants must differentiate beyond incumbent strategies by localising offerings and targeting everyday consumption needs. The article notes that region-specific flavours and accessible price points can expand market reach, enabling brands to tap into a broader consumer base beyond the premium segment dominated by global players.
