Subhabrata Sengupta, Partner at Avalon Consulting, shared his views on Ather Targets 400 New Stores in FY27 — Doubling Down on Distribution, which was published in Mint.
He highlighted that strong distribution is critical to building customer confidence, particularly around service reliability. The article notes that while Ather’s deeper, city-wise expansion strategy can strengthen market presence, overly rapid store additions could risk creating service gaps if not supported by robust after-sales infrastructure.
