Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Pet care is set to become India’s next FMCG battleground in 2026, which was published in Mint.
He noted that while Reliance will be an important player, its strength will come primarily from its retail network rather than the deep distribution capabilities built by incumbents like Mars and Drools. He also highlighted that growth is likely to be driven by the mid-premium segment, where affordability and quality intersect, while only a few D2C brands are expected to survive and eventually be absorbed into larger FMCG portfolios.
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