Santosh Sreedhar, Partner at Avalon Consulting, shared his views on From HUL to Nestlé, legacy FMCG firms recast their heritage brands for a premium era, which was published in Storyboard18.
He highlighted that legacy brands are built on decades of quality and trust, which cannot be created overnight. He also noted that the opportunity today lies in adding relevance and aspiration on top of this strong foundation as brands reposition themselves for premium-seeking consumers.
Read Here: https://www.storyboard18.com
