Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Winter Retail Heats Up: Skincare Brands Race to Capture the 40–45% Seasonal Sales Surge, which was published in the Financial Express.
He highlighted that the October–January period is critical for skincare brands, as demand for cold creams, lip balms, heavy moisturisers, and body lotions rises sharply. He also noted that nearly 40–45% of annual demand across a market worth up to ₹80,000 crore is concentrated in this window, making it a uniquely seasonal opportunity within the FMCG space.
Read Here: https://www.financialexpress.com/business/brandwagon
