Shabal Goel, Vice President at Avalon Consulting, shared his perspectives on “The Economics of Clean Air” in an article published in The Financial Express.
He highlighted that while India’s air purifier market remains relatively small today, it is poised for rapid growth driven by rising pollution awareness and low household penetration. The market continues to exhibit strong seasonality, with winter months accounting for a disproportionate share of sales. As air quality concerns deepen across Tier 2 and Tier 3 cities, air purifiers are expected to transition from discretionary products to essential household appliances, following a trajectory similar to RO water purifiers.
Read here: https://www.financialexpress.com/business/brandwagon-the-economics-of-clean-air-4053923/
