Akanksha Kaul, Senior Consultant and Utpal Kaushik, Consultant at Avalon Consulting, co-authored an interesting piece titled ‘There once was a Labubu’, which was published in ADGULLY.
Read here- https://lnkd.in/gAHz3QRW
They shared insights on how Labubu exemplifies modern hype by using scarcity, emotion, and community. Also, highlighted that lasting hype needs timing, value, and engagement to avoid consumer fatigue.
