Santosh Sreedhar, Partner at Avalon Consulting, shared his insights on the rising threat emerging D2C companies pose to legacy consumer brands, featured in Financial Express.
He highlighted that the rapid growth of D2C players is fundamentally challenging the dominance of established brands across sectors. With faster product innovation, sharper consumer targeting, and enhanced digital engagement, these agile challengers are forcing traditional players to rethink their go-to-market strategies.
