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SUN TZU

Avalon Consulting is back with its flagship case study competition

Search for the next “Sun Tzu”

Sun Tzu is a case study competition organized by Avalon Consulting with the goal of bringing academic and corporate knowledge together in one place. Leading industry professionals working with leading organizations frequently encounter challenges and issues that call for unique, creative, and innovative solutions.

Sun Tzu challenges top minds from B-schools across India with real-world consulting problems and continues to give students a flavor of the kind of projects we work on across functions and the wide array of industries.

If you think like us, get started NOW. Build your team, put on your thinking hats, bring in your best idea, and take home the winner’s trophy!

So, what’s in it for you? An amazing opportunity to test your theories, present your ideas, gain practical experience, interact with mentors in the industry, and win amazing prizes. What’s more? If you’re on the winning team, you also get a pre-placement interview opportunity with Avalon Consulting.

Winner’s Takeaway

WINNER

INR 3,50,000
& PPI

FIRST RUNNER-UP

INR 2,00,000
& PPI

SECOND RUNNER-UP

INR 1,00,000
& PPI

Eligibility

Sun Tzu is open to selected B-Schools in India. All Second-year full-time students of the management program are eligible to register.

List of Eligible Institutes:

DMS, IIT Delhi

FMS Delhi

IIFT

IIM Ahmedabad

IIM Bangalore

IIM Calcutta

IIM Indore

IIM Jammu

IIM Kashipur

IIM Kozhikode

IIM Lucknow

IIM Raipur

IIM Ranchi

IIM Rohtak

IIM Sambalpur

IIM Shillong

IIM Trichy

IIM Udaipur

IIM Visakhapatnam

IIT Madras

IM Great Lakes Chennai

IMT G

IRMA

ISB

JBIMS

Masters’ Union

MDI Gurgaon

MICA

NITIE

NMIMS

SCMHRD

SIBM Pune

SJMSOM, IIT Bombay

SPJIMR

VGSOM, IIT Kharagpur

XIMB

XLRI

Rules and Regulations

Team Formation

  • Participants can register in a team of three members
  • All team members must be from the same campus
  • All team members should be second year students of full time flagship program
  • A team member CANNOT be substituted at any time after the registration
  • In case any candidate wishes to withdraw, the remaining team members can choose to continue participation
  • Each participant can register in only 1 team. Multiple team registrations by the same participant would lead to disqualification of the respective teams

Registration

  • You can register for the competition on this website starting July 10th, 2024. Registrations would be open till Round 1 submission deadline.
  • There is no fee to register or participate
  • Teams registered after the deadline will not be considered for the competition
  • Registration needs to be done via the official college email ID only. Other email IDs will not be acceptable.

Solution Format

  • Submissions received via the official submission link only will be considered for evaluation
  • Please explicitly mention all the assumptions (if any) you make to solve the case. You can incorporate those as part of your submissions for each round
  • No additional slides beyond the set limit shall be accepted for evaluation
  • We encourage you to carry out your own research while working on this case. However, please ensure all your data points are obtained through authentic and reliable sources and should be mentioned in your submission
Round 1

Preliminary Round

  • The registered teams can download case study files from Sun Tzu website starting 1st Aug, 2024.
  • Each team has to choose any one of the cases and can make only 1 submission. Please keep in mind, that the teams would need to continue with the case selection for the future rounds as well. (In each round an additional line of questioning and complexity will be added; but to the same case)
  • Equal preference would be given to all cases for evaluation
  • The case submission will be open till 16th August, 2024, 11:59:59 PM.
  • Teams are required to prepare a presentation of maximum 5 slides for their Round 1 submission. Presentations can be submitted only in PDF (.pdf) format file. No supporting documents need to be uploaded. Files that exceed 25MB size will be disregarded.
  • The cover page should mention the team name, college name and the case selected. The end page should mention the name, mobile and email ID of each team member. The slide limit does not include the cover page and end slide
  • Please name your submission file as CaseNumber_CollegeName_TeamName (e.g., Case 1_XLRI_Panthers).  Files with incorrect naming conventions will not be considered for evaluation.
  • Submissions not adhering to the guidelines could be disqualified without evaluation.
  • All teams are requested to make their Round 1 submissions using the submission link given below. Please scroll down for the Round 1 submission link.
Round 2

Elimination Round

  • Submission guidelines will be communicated to the shortlisted teams
  • Each team has to continue with the case they chose in Round 1. Equal preference would be given to all cases for evaluation
  • The case launch and submission timelines would be disclosed at a later stage
  • Teams are required to prepare a PPT of minimum 10 and maximum 15 slides for their round 2 submission (excluding cover and closing slide). You may choose to include part of your round 1 slides if you feel it is necessary to carry forward the storyline. The number of slides will have no impact on the evaluation.
  • Presentations can be submitted only in PDF (.pdf) format file. No supporting documents need to be uploaded. Files that exceed 25MB size will be disregarded.
  • The cover page should mention the team name, college name and the case selected. The end page should mention the name, mobile and email ID of each team member. The slide limit excludes the cover page and end slide
  • Please name your submission file as CaseNumber_CollegeName_TeamName (e.g., Case 1_XLRI_Panthers).  Files with incorrect naming conventions will not be considered for evaluation.
  • Please explicitly mention all the assumptions (if any) you make to solve the case. You can incorporate those as part of your submissions for each round
  • Top 6 to 8 teams will move to the Grand Finale of the competition
  • All selected teams are requested to make their Round 2 submissions using the submission link given below. Please scroll down for the Round 2 submission link.
Round 3

Grand Finale

  • The finalist teams will present their analysis of the case study to a panel of senior industry leaders
  • All finalist teams shall be mentored by Avalon’s consulting team, who shall provide feedback and steer the teams to further develop their solutions
  • There is no slide limit. There will be a 15 minutes presentation followed by a 5 minutes Q&A by judge’s panel
  • The Grand Finale will be held on 4th October, 2024 (Tentative)
  • All selected teams are requested to make their Round 3 submissions using the submission link given below. Please scroll down for the Round 3 submission link.

Download Case Study

Each case study stems from typical problems we work on a day-to-day basis. Please read through each case before selecting any 1 for your round 1 submission. All the best!

Important Links

Sun Tzu - Over the years

2023 Grand Finale

Sun Tzu CoverPlay Video

2022 Grand Finale

Sun Tzu CoverPlay Video

Schedule

01
PHASE		Registration Launch10 JUL
2024
02
PHASE		Case Study Launch01 AUG
2024
03
PHASE		Registration and Round 1 Submission Deadline16 AUG
2024
04
PHASE		Round 1 Results and Round 2 Launch26 AUG
2024
05
PHASE		Round 2 Submission Deadline08 SEP
2024
06
PHASE		Round 2 Results and Round 3 Launch16 SEP
2024
07
PHASE		Round 3 Submissions Deadline30 SEP
2024
08
PHASE		Round 3 (Grand Finale)04 OCT
2024

*Timelines are tentative and may be slightly modified in the future depending on the situation. Participants would be notified well in advance in case of any changes.