Premchand Chandrasekharan, Partner at Avalon Consulting shared his insights on “Rising Trend of Subscribers in Rural India”, published in Business Line He pointed that rural areas often lack accessible entertainment options like malls and cinemas and OTT platforms on mobile devices offer local language content, which might be more appealing than mainstream content in nearby towns. He also mentioned that mobile entertainment can be shared within rural family units, creating a unique experience compared to urban areas.
Press Room
A rising Trend of Subscribers in Rural India
Recent Press Room
- Thoughts on Renewability Sector for World Earth Day
29 Apr 2025
- US Auto Tariffs and how Indian Auto Players Bracing for the Impact
11 Apr 2025
- Persisting Gaps in Indian Healthcare
7 Apr 2025
- US Auto Tariffs- Impact of Indian EV Battery Makers
1 Apr 2025
- India’s Wearable Revolution: From Growth to Innovation
24 Mar 2025