Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Men’s Grooming Enters Consolidation Phase as FMCG Investments Cross ₹1,380 Crore, which was published in Storyboard18.
He highlighted that the category is likely approaching a correction phase, following the typical cycle of early excitement, rapid capacity build-up, and eventual rationalisation. The article notes that after a period of heightened activity and investment, the men’s grooming segment may see consolidation as market realities begin to set in.
