Vishal Adkar, Associate Vice President at Avalon Consulting, provided his views on ChatGPT’s New Shopping Feature, which was published in Financial Express (India)
He highlighted that ChatGPT’s shopping feature represents a shift from traditional, self-driven product searches to Al-curated discovery, effectively acting as a virtual shopping assistant that could transform consumer decision-making.
For marketers, it opens up a new and ambiguous channel where brand visibility and influence will rely on understanding and adapting to evolving Al recommendation algorithms
Read below and refer to the link as well- https://lnkd.in/gprSA5fz
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