Working up a Six Pack – Six ways to muscle up for the changing Indian consumer landscape

Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years — and the longer-term outlook for the market is solid. But competition is intensifying. How can manufacturers make the most of the opportunities that lie ahead? Read on to find out the six mantras that can help FMCG manufacturers capture their share of market growth — and more