Avalon Consulting partnered with a global agri-business to develop a long-term growth strategy for its packaged Basmati rice venture in India. Initially focused on the South, the business scaled pan-India with Avalon’s deep strategic involvement. Key challenges addressed included consumer segmentation, portfolio complexity, pricing and channel optimization, and execution discipline.
Through a detailed go-to-market blueprint and 5-year business plan, Avalon enabled sharper market prioritization, improved ROI-driven channel planning, and stronger sales execution frameworks.
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