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This case study highlights how Avalon helped drive digital transformation in a leading chemicals manufacturing client.

Avalon drove strategic digital transformation of a leading synthetic rubber and latex manufacturer. The company planned to double its capacity and recognized the need for digital solutions to improve operational efficiency. The approach included conducting a diagnostic to assess digital maturity, creating a digitization roadmap focused on ROI, and driving the execution of solutions with the appropriate technology partners.

The impact of these interventions led to:

  • Enhanced sales team efficiency through a 360-degree real-time view of customer profiles.
  • Improved customer experience with reduced lead times for samples, complaints, and real-time updates.
  • Streamlined knowledge management, including data capture for projects, field reports, and customer queries.
  • Improved execution of the innovation funnel using a cost-effective solution within the existing CRM tool.

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