Avalon Consulting worked with a top Fast-Moving Electrical Goods (FMEG) company in India, managing three major brands—one flagship and two acquired. Despite backend integration, the brands’ front-end operations led to overlaps, inefficiencies, and internal competition.
Avalon identified and addressed four synergy areas—product portfolio, marketing communication, sales organization, and distribution network. Our recommendations led to unified operations, stronger marketing impact, and better market penetration. The roadmap unlocked ₹1 Bn in EBITDA impact and ₹2.5 Bn in potential revenue synergies
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