Avalon Consulting is delighted to present its perspective on “Distributor Engagement in COVID-19 times in India”. Most distributor-driven businesses are today reeling under the impact of the slowdown induced by the Covid-19 pandemic. Companies are struggling to find ways to stay connected with customers even as their sales organisations remain cut-off from markets. A strong and motivated channel can provide the answer here. This perspective provides a 5 step process to assess, identify and energise the right elements in the channel network and convert them into engines of growth.

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