Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Why India’s $1.1B Ready-to-Cook Boom Is Luring FMCG Giants and Startups, which was published in The Core.
He highlighted that innovation in long shelf-life products and improvements in cold chain infrastructure have been key enablers for the category. These advancements have helped ready-to-cook and frozen foods gain wider acceptance, making the segment increasingly attractive for both established FMCG players and emerging startups.
