Akanksha Kaul, Senior Consultant and Utpal Kaushik, Consultant at Avalon Consulting, co-authored an interesting piece titled ‘There once was a Labubu’, which was published in ADGULLY.
They shared insights on how Labubu exemplifies modern hype by using scarcity, emotion, and community. Also, highlighted that lasting hype needs timing, value, and engagement to avoid consumer fatigue.
