Pooja S Patel, Consultant at Avalon Consulting, discusses the emerging trend of virtual influencers and their impact on brand marketing in an article featured in the Daily Guardian.
As social media influencers gained popularity, brands recognized the potential of virtual influencers, who offer stability, creative control, and 24/7 availability. With examples like Myntra’s ‘Maya’ and Prada’s collaboration with Lil Miquela, the article explores the unique advantages these digital avatars bring. Coexisting with human influencers, virtual influencers promise an innovative and transformative future for influencer marketing as technology advances.
