Vishal Dhikale, Associate Vice President, and Rajat Bansod, Senior Consultant at Avalon Consulting, shared their views on Sustainability in Indian Fashion: Differentiator or Mere Decoration?, which was published in MediaNews4u.
They highlighted how sustainability is increasingly influencing brand positioning in Indian fashion, while questioning whether it is translating into real differentiation or remaining a surface-level narrative. The article explores the gap between intent and execution, and outlines what fashion brands must do to make sustainability credible, measurable, and commercially relevant.
Read Here: https://www.medianews4u.com
