Santosh Sreedhar, Partner at Avalon Consulting, shared his insights on Riding the wellness wave article, which was published in the Financial Express.
He highlighted rising health awareness, renewed interest in traditional remedies, and higher marketing spends as key growth drivers. However, he pointed out that taste, format, and lack of targeted benefits limit appeal among younger consumers, and while startups are trying gummies and RTD formats, their impact remains modest.
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