Himanshu Trivedi, Associate Vice President at Avalon Consulting, shared his insights on How Nykaa became the go-to launchpad for global brands in India, in a feature published by Financial Express.
He emphasized that premium segments are growing faster than mass markets, driven by higher margins and customer loyalty. He explained that partnerships with global luxury players help platforms like Nykaa attract high-value consumers and generate increased web traffic, benefiting the platform’s entire brand portfolio and overall positioning in the beauty ecosystem.
