Subhabrata Sengupta, Partner at Avalon Consulting, shared his views on €800 mn buy, insolvency, inventory spike… Bajaj Auto readies big overhaul at KTM, which was published in Mint.
He noted that while cost reductions can provide short-term relief, a successful turnaround will ultimately depend on a deeper product-led assessment at KTM. He emphasized the need for a root-cause analysis to understand why certain premium motorcycle offerings did not resonate with consumers, adding that while demand for premium motorcycles exists, product-market fit will be the decisive factor for Bajaj Auto.
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