Ayush Patodia, Associate Vice President, and Jatin Dang, Consultant at Avalon Consulting, shared their views on Decoding the Microdrama Industry: Stories May Have Shrunk, but Their Reach Has Grown, which was published in MediaBrief.
They highlighted how microdramas short, mobile-first storytelling formats are rapidly gaining traction by aligning with changing consumer attention spans and platform-driven consumption habits. The article explores how this format is expanding reach, opening new monetisation avenues, and reshaping content strategies for creators and brands in India’s digital media ecosystem.
Read Here: https://mediabrief.com
