Santosh Sreedhar, Partner at Avalon Consulting, shared his views on Big FMCG Players Bet on India’s Healthy Food Boom, With Market Seen Reaching ₹20,000 Crore, published in Storyboard18.
He highlighted that while health-focused products are gaining momentum, the industry is unlikely to undergo a complete transformation. Instead, he noted that healthy snacks will coexist with offerings centred on taste, convenience, indulgence, and gifting, adding that health has emerged as the new growth narrative driving the FMCG sector forward.
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