Our Blog

A half-remembered dream

As consultants, we all wish we could go rewind the clock to re-live the moments and rectify our mistakes. But, would we lose our unique identity in the process? Afterall, our decisions are what defines us today. Is having an additional medal of honour worth exchanging the entire journey of life? The author/poet debates with himself on these aspects and tries to find answers. (more…) read more
OTT Cover

OTT: The new normal of Cinema

This article analyses the adoption of OTT by the cinema industry and consumers in India in the latter half of the pandemic lockdown period. The article also elaborates on the OTT trends that are catching on in the post pandemic era and explains why it’s the new normal of cinema in the future. (more…) read more
Career Lessons

10 Career Lessons from Long Drives

Life is like a long drive through highways, towns, deserts, woods, and hills with a mix of easy & difficult paths, turns & bends, elevations & descents, and pleasant & unpleasant experiences. Are there career lessons to learn from a long drive? Read on. (more…) read more
EV Opportunity

Look Beyond India for EV Opportunity (Part 2)

This article is the Part-2 of the previous article “Look Beyond India for EV Opportunity (Part 1)”. The previous article has analysed booming 2W EV market in India, from the future demand-supply aspects and established the need for Indian OEMs to expand globally for their growth. Current article elaborates key areas which need to be evaluated by OEMs while entering the global markets. (more…) read more
EV Opportunity

Look Beyond India for EV Opportunity (Part 1)

This article analyses the booming 2W EV market in India, from the future demand-supply aspects and establishes the need for Indian OEMs to expand globally for their growth. The article also elaborates the areas which need to be evaluated while entering the global markets. (more…) read more
The Roles Celebrity Endorsements Play

The Roles Celebrity Endorsements Play

The CRED ad with Dravid has brought celebrity endorsement to be limelight once again. Like it or hate it, you could not ignore it. But are celebrity endorsements used only for making ads noticeable and memorable? (more…) read more
Aftermath of the Covid-19

Beauty and Cosmetic Industry: Aftermath of the Covid-19

The COVID-19 crisis has changed the course of the world, it does not matter which corner of the world you are in or the industry you work for, it has impacted all. The beauty and cosmetics industry is not alien to it either. Beauty and cosmetic brands are using this opportunity to innovate the way they engage with their consumers. (more…) read more
Branding

#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective

In the last few weeks, we have seen social media response to online criticism by two popular companies – Titan and Byju’s. While the response of one company helped strengthen the brand, the response of the other may have led to erosion of brand equity. (more…) read more
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