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The article highlights the rise of quick commerce in India as a game-changing retail channel, projected to reach $40 billion by 2030. By prioritizing speed and convenience, it’s outpacing traditional e-commerce and modern retail. Consumer brands are adapting through strategic partnerships, optimized logistics, and tech-driven fulfilment. As customer preferences shift toward instant delivery, quick commerce is becoming a must-have channel rather than a nice-to-have experiment.

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